The Comme Des Garcons Diaries

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential trend properties in the world. Its worldwide accomplishment wasn't created by common marketing or mainstream traits, but via a Daring philosophy: problem the norm, break conventions, and Enable originality speak louder than recognition. This unconventional method became the muse for CDG’s worldwide enlargement.

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CDG gained Global interest by presenting outfits that turned down regular Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global vogue editors and purchasers early while in the nineteen eighties.

This worldwide visibility strengthened the CDG Hoodie title and captivated loyal consumers from just about every corner of the world.

The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with pictures taken at Auschwitz concentration camp, as well as the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The brand's name was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter collection dealt with the concept of the persona,[fifteen] the alternative ways to current a single's self to the entire world. Fusing tailored menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine While using the masculine.

CDG crafted a robust distribution technique by putting its goods in top luxurious stores like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.

In 2017, the organization released a whole new fragrance, Concrete, and marked its start from the US by using a dinner curated because of the artist and chef, Laila Gohar.

Every single store was intended as an artistic Room, maximizing CDG Hoodie's reputation for innovation and giving consumers an immersive retail practical experience.

Using the increase of shopping online, CDG expanded its achieve by featuring collections via Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the brand’s identification, earning items similar to the PLAY Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations in the world, aiding CDG get to world mainstream visibility while staying accurate to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, often more like art installations than fashion exhibits earned around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativeness.

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The business also creates a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]